I had a great conversation with Pete recently. He and his company, WhizSpark (mantra: “fostering interaction”), have some revolutionary new mechanisms for utilizing social marketing for promoting events. I think that whenever technology can be used to enhance (and reward) people’s natural inclinations and activities, especially to benefit others, it’s a big win.

While I’ve had phone calls and email exchanges with Pete, I look forward to an opportunity to meet him F2F.